Sophie Piearcey - Founder of The Social Foundry.

HI, I AM SOPHIE.

Facilitator of Digital Creativity.

I am the proud owner and operator of The Social Foundry, a full-service creative agency where creativity, education, escape, and collaboration intertwine in the social media world.

Have you put the kettle on? Go ahead, pour yourself a nice cuppa, and let's dive right in. As a proud Northerner from England, I'm never too far from a good brew or a delightful conversation. We're known for both up North, you see. Social media, content creation, and digital creativity are the essence of my being. I adore every aspect of it and am ready to welcome you into my world.

I wear many hats: photographer, videographer, influencer, content creator, social media marketer, manager, brand ambassador, podcaster, educator, mentor, strategist, writer... and anything else I can lend my hand to creatively.

With a strong passion for travel and documenting the wonders of the great outdoors, you'll often find me adventuring, summiting mountains, or working hard to capture my experiences. Most would say I am ambitious, hardworking, and determined to get the most out of life, always with a good brew in hand.

With over five years of experience successfully managing social accounts and crafting content for companies like GoPro, Jetstar, Kathmandu, Glow Lab, and Jayco (to name just a few), you can trust that you are in capable hands.

MY STORY

In 2015, I made the life-changing decision to move to New Zealand, and I now proudly call Queenstown my home. Nestled beneath our cherished mountain range, I share this beautiful place with my husband. If I am not needed right here at the helm of The Social Foundry, you will find me hiking, snowboarding, surfing, and adventuring in our campervan in the backcountry of New Zealand.

"My mission is, first and foremost, to live a happy, adventurous, creative lifestyle. It's in my bones to create – I love it. If I know one thing for sure, there is a little creativity in all of us."

My kettle is always on, my inbox is always open, and you should drop by for a chat.

Mount Cook, New Zealand

- Vanlife. If you didn’t know, we currently have a JAYCO JRV Campervan, and getting away is key to our life here in NZ.

 

- Education. This year i've ventured into workshops and creative mentoring. In this community, there's no room for gatekeeping. I aim to lend a helping hand, impart knowledge, and guide those seeking a pathway into the wild world of social media

 

- Interior Design. We have just completed our dream house build here in Queenstown, and I have a new found love for colour pallets and soft furnishings.

 

- The Great Outdoors. We are lucky to live in Aotearoa and have incredible trails on our doorstep. Grateful for the mountain missions so far and those yet to come.

 

- Good Branding. I love watching the work of my talented pal, Friends Of Studio, and how she brings creative business ideas to life.

 

Top 5 favourite things

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